Genres + Influences
Cinematic ART POP / POV INDIE POP / METROPOPOLIS with influences including Billie Eilish + Finneas, London Grammar, Florence + The Machine and Daughter.
Intimate, angelic, pitch-perfect vocals with subtle Indian inflections. Organic instrumentation blended with atmospheric synths and percussion. Dynamic builds and itense emotional releases.
THE MUSIC
Track notes
Into your arms
A soaring, spiritually tender track asking for guidance, protection and clarity. The chorus lifts into a powerful plea to be held “in your arms,” searching for an anchor in times of doubt. It’s a song about surrender, trust and the desire to find peace amidst life’s uncertainty.
Dramatic
A light, introspective track about the stories we create in our own minds. It explores how overthinking traps us, how thoughts can control us when we never stop to face them. The song begins with a solitary piano and unfolds into an epic finale with soaring electric guitars — a journey from self-reflection to emotional release.
Lullaby
A gentle offering of comfort. Shivani invites the listener to let their thoughts be light, to lay down their worries and sighs. She wonders how the stars could ever be afraid of the night sky — a reminder that we, too, are meant for more than our fears. “Lullaby” becomes a soft place to rest, a moment of peace in a noisy world.
What of Tomorrow
Built on arpeggiated guitars, this song questions what we are doing today to shape the tomorrow we want. It reflects on how we often sit in the “cage” of our own inaction — personally and globally. Shivani sings that she only wants to “find a rhyme to make someone smile,” yet we’re caught in something heavier. It’s both hopeful and urgent, calling us to do something real.
THE WILLORIA STORY
Family is the foundation
Although Willoria was born during Covid, it was one event in June 2024 that truly brought Willoria into focus: Mark’s massive heart attack. In the ICU, the three of us made a vow — if he came home, we’d finally become the family band we’d always dreamed of. He survived. Willoria was born that day.
Shivani (vocals), Mark (guitar/production), Sahaj (keys, sitar, co-production) — one family, one heartbeat. We wrote, rehearsed, workshopped and recorded at home, turning raw vulnerability into intimate yet anthemic Art Pop tracks we felt in our bones were special.
The heart attack gave us a deadline. And now the music is done and the direction is set.
The Band
Three musicians.One family.A shared vision.
The Willoria story is truly unique. A musical family, Shivani, Sahaj and Mark lived and performed across Italy, India, USA, Canada, the Middle East and Australia. In Dubai during 2016, Sahaj and Shivani won the Winter Wonders singing competition on Dubai’s top radio station, City 101.6FM and played live for over 10,000 people Now, Willoria is ready to take it to the next level.
VOCALSShivani Williams
A pitch-perfect, expressive singer with an angelic, haunting quality. Her delivery blends Western indie-pop clarity with the subtle Indian flourishes she grew up around — creating a timbre that feels both familiar and entirely new. Seattle-based, US-performance ready.
PRODUCERMark Williams
Producer, guitarist, creative director, film director. Mark brings decades of musicianship, artistic storytelling, sound design and visual craft — shaping the sonic identity of Willoria and guiding the creative output.
MULTI-INSTRUMENTALISTSahaj Williams
A gifted musician with perfect pitch who moves naturally between keyboards, percussion, ambient sound design and Indian instruments (including sitar), weaving texture and character into Willoria’s sound. He hosts a popular music reaction page on Instagram which boasts as many as 1.5 million views per post.
The Opportunity
Why Willoria has strongaudience potential
Artistically fresh with mainstream familiarity. Sync-friendly appeal. Aligned with emerging global audience trends. Willoria has the perfect creative alignment to break through internationally.
Strong sync suitability
Emotional, cinematic, atmospheric — this EP sits directly in the space supervisors and agencies consistently seek for film, TV and streaming.
Aligned with emerging global audience trends
Cross-cultural pop and South Asian-inflected elements are gaining traction across Western markets. Willoria integrates these influences with restraint, adding flavour rather than novelty.
A distinct yet accessible sound
Intimate vocals, atmospheric modern production and subtle Indian-influenced textures create a contemporary palette that feels fresh while remaining on-trend and mainstream-ready.
Human, organic and performance-driven
The music is built on real voices and instruments with nuances and influences AI can't touch — a point of difference in a landscape increasingly saturated with synthetic and AI-generated production.
Live-ready and efficient
As a trio with complementary skills — vocals, keys, percussion, Indian instruments, movement — Willoria delivers compelling, intimate performances without heavy production.
Content-driven and self-sufficient
Mark’s experience in film, creative direction and production means Willoria can generate high-quality content in-house — music videos, visualisers, short-form content, photography — without typical label overhead.
Operationally agile
With Shivani’s US green card in hand, and Mark's US O-1 visa pre-qualification, performing in US and international showcases and meetings can be activated quickly.
Early organic resonance on socials
With simple organic reach and no marketing focus:
- 46.7k YouTube views for three cover tests
- 86.7k Facebook video views from one stripped-back cover
- Nearly 1,500 combined followers across social platforms with no effort.
- This isn’t scale — it’s a signal. Quiet early proof of audience resonance.
DEMOGGRAPHICS
Projected audiences + market fit
Willoria’s core audience aligns closely with listeners of Billie Eilish, London Grammar, Aurora and Florence + The Machine — a global fanbase that consistently over-indexes in major English-language and high-streaming territories.
Based on comparable artist analytics, current global streaming trends (IFPI Global Music Reports, Spotify and YouTube Charts), and Willoria’s early organic traction, our projected geographic audience distribution is:
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United States (30–35%) — the largest market for emotional alt-pop.
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United Kingdom (12–15%) — strong for atmospheric indie and vocal-led acts.
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Australia (8–12%) — home base + high engagement for emerging alt-pop.
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Germany (7–10%) — Europe’s largest audio-streaming market.
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Canada (5–7%) — mirrors US alt-pop consumption patterns.
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India (5–8%) — rapid growth; strong affinity for vocal-driven emotional music.
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Southeast Asia (8–12%) — major markets for cinematic, atmospheric pop.
Our audience is expected to be around 60% – 65% female, with around 75% of the total between 16 and 35 yrs with around 70% living in US, UK, Australia and Canada. This audience profile reflects a clear global pathway for growth.
Our Vision
Vision + Business Direction
Our vision is to build a sustainable, globally relevant artist project grounded in emotional songwriting, contemporary production, strong visual identity and high-quality live performance. Our approach is intentional, long-term and strategic — balancing artistic depth with commercial opportunity.
Initial 18-month priorities
Clear, achievable, financially intelligent steps that establish Willoria as a serious act:
1. Launching the EP & Artistic Identity
- Release a debut EP supported by a cohesive brand look
- Position the sound clearly within the Cinematic Art Pop / POV Indie Pop space
- Begin building a narrative around Shivani’s vocal identity and the family story
2. Building strong digital foundations
- Regular performance content (studio & live sessions)
- Short-form storytelling clips (behind-the-scenes, creation process, acoustic moments)
- Consistent audience touchpoints across YouTube, Instagram, TikTok
3. Introducing Willoria Live
- Showcase-style, intimate performances in select rooms
- Focus on emotional delivery, musicianship and presence
- Build a uniquely inviting Willoria “live aesthetic”
4. Establishing a US footprint
- With Shivani’s green card finalised, explore early US showcases
- Begin building a small but targeted US industry network
- Prepare for US-based meetings, showcases and sync pitch opportunities
5. Sync Licensing + Publishing
- Secure a sync agent or publisher with a strong track record in atmospheric/emotional music
- Prepare a sync-ready catalogue (instrumentals, stems, clean versions)
- Position Willoria as a go-to sound for drama, premium TV, film and trailer moments
6. Developing the next body of work
- Begin writing and producing EP II or the first Willoria album
- Expand sonic identity while retaining emotional clarity
- Establish Willoria as an evolving, multi-project artist — not a one-off release
Next Steps
Let's discuss the future together
Willoria seeks professionals who see the potential and want to help shape the next chapter:
- Management (vision-aligned, experienced in global development)
- Label Partnership (major or strong indie)
- Publishing & Sync Representation, Booking Agents (AU + US)
- Selective Creative Collaborators
Willoria is a serious, long-term project built on authenticity, talent and craft. We’re committed, organised and ready to move. We’d love to discuss our future with you. Feel free to reach out to discuss our potential future prospects together.